IPDC as a brand is a promoter of the power of the youth. One of the three core purposes of the brand is empowering today’s youth for a tomorrow we aspire to see. IPDC works as an enabler to the young generation who offer unbelievable possibilities.
In Sylhet Strikers, IPDC saw a force that shared the same belief of trusting the youth. It was a partnership based on shared values and a belief in the power of youth. This similarity in belief meant opportunity for IPDC to add to the brand’s brand equity.
Compared to other teams, Sylhet Strikers showed less concern to purchase big names as foreign recruits, although overseas players have always had huge impact in BPL history. Guided by the cricketing mind of Mashrafe, the franchise took a strategy of building a team mostly with local young talents. The young recruits were also empowered with key roles in the team.
The franchise owners of Sylhet were the type of management that left the job of taking cricketing decisions to the experts. They understood the value of empowering the team. And they wanted to prove that they were here to stay. Their actions proved the vision they have.
